Omnia is the proprietary Artificial Intelligence developed by O Novo Mercado, the largest digital marketing school in Brazil.
This project involved designing the official launch page that introduced Omnia to the public with a high-impact experience combining emotional storytelling, real product demonstrations, and strategic UX to communicate innovation, build trust, and drive conversions.

How might we help users understand the value and possibilities of AI within the Omnia platform without overwhelming them with technical complexity or jargon?

The team had integrated several powerful AI features into Ômnia, including tools for video editing, image generation, copywriting, and translation.
However, users didn’t yet understand what these new tools did or how they fit into their workflow.
We needed to communicate innovation in a simple, engaging, and human way.

Help users quickly understand what each new AI feature does and how it benefits them.


Reduce cognitive load by showing tangible examples instead of technical explanations.


Build trust and curiosity toward experimenting with AI inside the platform.

Increase awareness and adoption of the newly launched AI suite.


Strengthen Omnia’s position as an innovative, tech-forward brand.


Reduce support inquiries related to AI usage and functionality.

The design strategy was built around emotional storytelling and tangible product visualization.
Each section of the page contributed to a sense of momentum, from inspiration to action:

Hero section: A cinematic headline and video introducing the “new era” with emotional and visual intensity.

Authority and social proof: Use of trusted voices and recognizable figures to reinforce credibility.

AI features showcase: Modular blocks presenting real use cases (video editing, image generation, content writing, voice translation).

Scalable layout system: Consistent visual rhythm, gradients, and lighting effects to unify all product demos.

Conversion section: Strategic value stacking and limited-time Black Friday offer to drive urgency.

This approach bridged marketing and product design, positioning Omnia as both a technological innovation and a narrative of brand evolution.

Bounce rate reduction: emotional storytelling and product clarity increased user retention.

User comprehension improvement: clearer visualization of AI features and benefits.

Conversion uplift: focused CTA and high-impact visual storytelling.

Trust perception: through real demonstrations, authority figures, and credible numbers.

This project reinforced the power of storytelling as a design strategy. Showing that innovation isn’t just about features, but about how users emotionally experience technology.

Visual storytelling is UX: showing functionality visually builds understanding faster than words.

Design bridges marketing and product: the first impression is part of the user journey.

AI needs empathy: the best way to promote innovation is to make it feel human.

Transforming complex AI features into a clear, engaging experience that drives understanding and adoption within Omnia.

Bringing AI to Life: the launch experience for Omnia’s new AI Suite

For SaaS products, growth depends not only on features, but also on how effectively the platform attracts, educates, and converts new users.

At O Mercado de Trabalho, the entry experience needed to: 1.&nbsp;Build trust through transparent communication and social proof; 2.&nbsp;Quickly educate visitors about the platform’s value and talent categories; 3.&nbsp;Convert efficiently with clear calls to action and a concise value proposition.

• Establish a trustworthy first impression for both freelancers and contractors;

• Showcase the breadth of talent available on the platform;

• Use social proof (testimonials, ratings) to reinforce credibility.;

• Create a conversion-driven experience with visual and interaction consistency.

I designed a scalable entry experience that balances storytelling and clarity, ensuring the platform could communicate trust while driving conversions:

This approach created a marketing-driven yet user-centered landing page that aligned growth goals with authentic communication.

This project reinforced how important it is to design not just for usability, but also for first impressions that build trust at scale.

O Mercado de Trabalho is a SaaS platform that connects freelancers and contractors in the Brazilian digital market.

Bringing AI to Life: the launch experience for Omnia’s new AI Suite

Luan Nucci